Engineered his way out of everything.

Tony Rached

Meet Tony Rached: a Lebanon native turned global entrepreneur with a knack for engineering his way out of any situation. In 1999 he left what he calls “a dead end existence” in Beirut and moved to North Carolina to study engineering.

Tony served in the US Army and received the Army Achievement Medal. In 2004 he shifted gears into the automotive world and became one of the top 5 Volvo salespeople in the United States.

In 2007 he launched his own company and called it Lira. Before you think currency crisis: the Lebanese lira may have seen better days, but this Lira is on a bull run, thriving between the US and Brazil.

Since 2009 Lira has been a partner to personal injury law firms. Today that means hosted remote offices in Florianópolis, São Paulo and Buenos Aires, plus property damage claims through Georgia's largest vehicle appraisal company, legal marketing and settlement funding.